Product Concept
(Product Design)
Describes the features of a product (such as a new crop variety or a medicine) that an organization or company is planning to develop or is developing for a given market segment (generally geographic).
Serves as a guide (blue print) for the breeders to develop new products.
Product Profile
(Passport Data)
The product profile is a document that describes the key characteristics of a particular product that distinguishes it from other products/competitors to meet specific customer/market demands.
Product profiles serve as guide for Breeders and Product Managers to determine best fit (advance/recommend/position) of new products to a customer/market segment (generally demographic) by matching it to the product concepts.
Evidence
Refers to any document that may support the development of a product profile
The document can be in any format such as a published paper, unpublished paper, technical report, PowerPoint presentations, etc
A short narrative about the evidence will be filled-in along with the submission of the document.